AI needs a body
When robots enter our living environment it is very important to manage expectations.
Humanoid robots need to communicate with us.
With 28 years of experience, 15 of them spent designing and building humanoid robots, I’ve been working in embodied AI long before it had that name.
Available for pay-roll, in-house roles, long-term engagements, as well as freelance projects.
I worked with teams at
If people don’t understand, then nothing changes
Sometimes the subject is complex.
Sometimes the audience is hard to reach.
Sometimes the idea is new, technical, or still evolving.
In all these cases, the result is the same:
people don’t understand, don’t align, and don’t act.
When things get stuck
Not everything is a clarity problem.
Sometimes things stall because people are misaligned.
Because the story isn’t shared.
Or because something remains unresolved beneath the surface.
I help make sense of what’s underneath, so decisions become possible again.
From complexity to clarity
I use storytelling as a strategic tool
to translate complex idea’s into something people can understand
and to turn that understanding into action.
Clarity makes things move.
How I work
Strategy
Making sense of complexity or conflict, so direction becomes clear.
Communication
Translating strategy into clear messages
Storytelling
Making messages understandable and engaging with the right delivery
Where I work best
I work on projects where things are not obvious yet.
- complex technology
- research and innovation
- new strategies or directions
- ideas that are hard to explain or don’t land
- contested environments or conflict
The more complex or uncertain it is,
the more important it is to make it clear.
That’s where I come in.
It’s easy to communicate what people already know.
I work on what they don’t yet understand.
When things get tangible
Complexity is often treated as something to explain.
I believe it needs to be made tangible.
You need to touch it, twist it, turn it upside down.
Through communication, prototypes and systems thinking, I help ideas become something people can engage with.
It can be in the form of a workshop, an interactive installation, or a humanoid robot you can encounter in the streets.
After all, the future of AI is Embodied.
Here are some examples
City of Ghent
Changing people’s behavior with robot interactions
Making a small problem visible and actionable, with measurable results
AUDI
Making collaboration with robots intuitive
Turning industrial technology into human interaction
Zelfmoordlijn
Creating awareness about crisis communication
Reaching people before they actively seek help
VITRA
Making human-robot interaction empathic
Turning complex robotics into something people can relate to
Groene Buffer
Saving a forest with a story and solid strategy
Turning a local issue into a shared story, with very high efficiency
Flanders Make
Making the invisible visible
Making research, technology and strategy understandable across domains
It doesn’t matter what you want to accomplish
You want to
- raise awareness on suicide prevention
- save a forest
- teach children to cook
- experience artificial intelligence
- capture student dreams
- send your brand into space
- make factories more empathic
- make the sidewalk safe for kids
- create art with robots
- get things moving again
- …
The right story will get you there
So let’s make things clear
If you’re working on something complex,
or something people don’t yet understand,
we should talk.
Available for in-house roles and freelance projects.