{"id":167,"date":"2013-09-13T15:06:00","date_gmt":"2013-09-13T15:06:00","guid":{"rendered":"https:\/\/jan.decoster.studio\/?p=167"},"modified":"2021-03-01T12:56:45","modified_gmt":"2021-03-01T12:56:45","slug":"kbc-brick-laser-robot","status":"publish","type":"post","link":"https:\/\/jan.decoster.studio\/?p=167","title":{"rendered":"KBC Brick Laser Robot"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"BRICK ROBOT\" src=\"https:\/\/player.vimeo.com\/video\/75897678?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>\n\nIn the summer of 2013 TBWA in Brussels had come up with a campaign for KBC Bank, to make people aware of local real-estate investments the bank is doing, with the help of your savings in their bank. To demonstrate this, they wanted to ask people, on a campaign website, to enter a personal message, for one of the real-estate projects. That message would then be physically embedded into the building. At this point I was called in.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/jan.decoster.studio\/wp-content\/uploads\/2020\/03\/siteheader-1024x522.jpg\" alt=\"\" class=\"wp-image-175\" width=\"512\" height=\"261\" srcset=\"https:\/\/jan.decoster.studio\/wp-content\/uploads\/2020\/03\/siteheader-1024x522.jpg 1024w, https:\/\/jan.decoster.studio\/wp-content\/uploads\/2020\/03\/siteheader-300x153.jpg 300w, https:\/\/jan.decoster.studio\/wp-content\/uploads\/2020\/03\/siteheader-768x391.jpg 768w, https:\/\/jan.decoster.studio\/wp-content\/uploads\/2020\/03\/siteheader-200x102.jpg 200w, https:\/\/jan.decoster.studio\/wp-content\/uploads\/2020\/03\/siteheader.jpg 1500w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/figure>\n\n\n\n<p>Doing one&#8217;s bit translates to Dutch as &#8220;een steentje bijdragen&#8221;, which means as much as &#8220;to contribute your little stone&#8221;.I translated this idea very directly in a system that would take a personal message and engrave this directly into a brick. This brick could then be physically embedded into a building, with the message forever a part of the project.<\/p>\n\n\n\n<p>I took inspiration from&nbsp;<a href=\"http:\/\/en.wikipedia.org\/wiki\/Joe_Davis_(artist)\" target=\"_blank\" rel=\"noreferrer noopener\">Joe Davis<\/a>, whom I met last year at Ars Electronica. He told us about a project where he stamped his DNA code into a load of pebbles. But for this campaign we needed more space than just a pebble&#8230;A lot of work went in selecting and producing the right bricks to write on. Each little brick was hand cut to ensure the smoothest possible surface to write on.<\/p>\n\n\n\n<p>The real hero of the installation if off course the Denso robot-arm. For that part I cooperated with Jonathan Berte from&nbsp;<a href=\"http:\/\/www.robovision.be\/\" target=\"_blank\" rel=\"noopener\">RoboVision<\/a>, who is really brilliant with industrial robot arms and camera systems.<\/p>\n\n\n\n<figure class=\"wp-block-gallery columns-3 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"498\" src=\"https:\/\/jan.decoster.studio\/wp-content\/uploads\/2020\/03\/brick_laser-1024x498.jpg\" alt=\"\" data-id=\"169\" data-full-url=\"https:\/\/jan.decoster.studio\/wp-content\/uploads\/2020\/03\/brick_laser.jpg\" data-link=\"https:\/\/jan.decoster.studio\/?attachment_id=169\" class=\"wp-image-169\" srcset=\"https:\/\/jan.decoster.studio\/wp-content\/uploads\/2020\/03\/brick_laser-1024x498.jpg 1024w, https:\/\/jan.decoster.studio\/wp-content\/uploads\/2020\/03\/brick_laser-300x146.jpg 300w, https:\/\/jan.decoster.studio\/wp-content\/uploads\/2020\/03\/brick_laser-768x373.jpg 768w, https:\/\/jan.decoster.studio\/wp-content\/uploads\/2020\/03\/brick_laser-200x97.jpg 200w, https:\/\/jan.decoster.studio\/wp-content\/uploads\/2020\/03\/brick_laser.jpg 1500w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"571\" src=\"https:\/\/jan.decoster.studio\/wp-content\/uploads\/2020\/03\/brick_stone-1024x571.jpg\" alt=\"\" data-id=\"170\" data-full-url=\"https:\/\/jan.decoster.studio\/wp-content\/uploads\/2020\/03\/brick_stone.jpg\" data-link=\"https:\/\/jan.decoster.studio\/?attachment_id=170\" class=\"wp-image-170\" srcset=\"https:\/\/jan.decoster.studio\/wp-content\/uploads\/2020\/03\/brick_stone-1024x571.jpg 1024w, https:\/\/jan.decoster.studio\/wp-content\/uploads\/2020\/03\/brick_stone-300x167.jpg 300w, https:\/\/jan.decoster.studio\/wp-content\/uploads\/2020\/03\/brick_stone-768x429.jpg 768w, https:\/\/jan.decoster.studio\/wp-content\/uploads\/2020\/03\/brick_stone-200x112.jpg 200w, https:\/\/jan.decoster.studio\/wp-content\/uploads\/2020\/03\/brick_stone.jpg 1500w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"750\" src=\"https:\/\/jan.decoster.studio\/wp-content\/uploads\/2020\/03\/brick_v1-1.jpg\" alt=\"\" data-id=\"171\" data-full-url=\"https:\/\/jan.decoster.studio\/wp-content\/uploads\/2020\/03\/brick_v1-1.jpg\" data-link=\"https:\/\/jan.decoster.studio\/?attachment_id=171\" class=\"wp-image-171\" srcset=\"https:\/\/jan.decoster.studio\/wp-content\/uploads\/2020\/03\/brick_v1-1.jpg 500w, https:\/\/jan.decoster.studio\/wp-content\/uploads\/2020\/03\/brick_v1-1-200x300.jpg 200w, https:\/\/jan.decoster.studio\/wp-content\/uploads\/2020\/03\/brick_v1-1-300x450.jpg 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"750\" src=\"https:\/\/jan.decoster.studio\/wp-content\/uploads\/2020\/03\/brick_v2.jpg\" alt=\"\" data-id=\"172\" data-full-url=\"https:\/\/jan.decoster.studio\/wp-content\/uploads\/2020\/03\/brick_v2.jpg\" data-link=\"https:\/\/jan.decoster.studio\/?attachment_id=172\" class=\"wp-image-172\" srcset=\"https:\/\/jan.decoster.studio\/wp-content\/uploads\/2020\/03\/brick_v2.jpg 500w, https:\/\/jan.decoster.studio\/wp-content\/uploads\/2020\/03\/brick_v2-200x300.jpg 200w, https:\/\/jan.decoster.studio\/wp-content\/uploads\/2020\/03\/brick_v2-300x450.jpg 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"750\" src=\"https:\/\/jan.decoster.studio\/wp-content\/uploads\/2020\/03\/brick_v3.jpg\" alt=\"\" data-id=\"173\" data-full-url=\"https:\/\/jan.decoster.studio\/wp-content\/uploads\/2020\/03\/brick_v3.jpg\" data-link=\"https:\/\/jan.decoster.studio\/?attachment_id=173\" class=\"wp-image-173\" srcset=\"https:\/\/jan.decoster.studio\/wp-content\/uploads\/2020\/03\/brick_v3.jpg 500w, https:\/\/jan.decoster.studio\/wp-content\/uploads\/2020\/03\/brick_v3-200x300.jpg 200w, https:\/\/jan.decoster.studio\/wp-content\/uploads\/2020\/03\/brick_v3-300x450.jpg 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"750\" src=\"https:\/\/jan.decoster.studio\/wp-content\/uploads\/2020\/03\/brick_v4.jpg\" alt=\"\" data-id=\"174\" data-full-url=\"https:\/\/jan.decoster.studio\/wp-content\/uploads\/2020\/03\/brick_v4.jpg\" data-link=\"https:\/\/jan.decoster.studio\/?attachment_id=174\" class=\"wp-image-174\" srcset=\"https:\/\/jan.decoster.studio\/wp-content\/uploads\/2020\/03\/brick_v4.jpg 500w, https:\/\/jan.decoster.studio\/wp-content\/uploads\/2020\/03\/brick_v4-200x300.jpg 200w, https:\/\/jan.decoster.studio\/wp-content\/uploads\/2020\/03\/brick_v4-300x450.jpg 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/figure><\/li><\/ul><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Writing online messages in a brick with a laser-robot-arm.<\/p>\n","protected":false},"author":1,"featured_media":168,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,2],"tags":[],"class_list":["post-167","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-installations","category-robots"],"_links":{"self":[{"href":"https:\/\/jan.decoster.studio\/index.php?rest_route=\/wp\/v2\/posts\/167","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jan.decoster.studio\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jan.decoster.studio\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jan.decoster.studio\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jan.decoster.studio\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=167"}],"version-history":[{"count":2,"href":"https:\/\/jan.decoster.studio\/index.php?rest_route=\/wp\/v2\/posts\/167\/revisions"}],"predecessor-version":[{"id":663,"href":"https:\/\/jan.decoster.studio\/index.php?rest_route=\/wp\/v2\/posts\/167\/revisions\/663"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jan.decoster.studio\/index.php?rest_route=\/wp\/v2\/media\/168"}],"wp:attachment":[{"href":"https:\/\/jan.decoster.studio\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=167"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jan.decoster.studio\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=167"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jan.decoster.studio\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=167"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}