{"id":108,"date":"2016-02-25T12:45:00","date_gmt":"2016-02-25T12:45:00","guid":{"rendered":"https:\/\/jan.decoster.studio\/?p=108"},"modified":"2020-03-26T12:48:46","modified_gmt":"2020-03-26T12:48:46","slug":"tom-boonen-juice-bike-for-lidl","status":"publish","type":"post","link":"https:\/\/jan.decoster.studio\/?p=108","title":{"rendered":"Tom Boonen Juice Bike for LIDL"},"content":{"rendered":"\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.youtube.com\/watch?v=OMbtLi0DeWQ\n<\/div><\/figure>\n\n\n\n<p>In the final days of 2015 I was contacted by BBDO with a juicy challenge: to design and build a machine that could translate the energy of a top cyclist into an amount of fresh orange juice from a professional citrus press.<\/p>\n\n\n\n<p>The cyclist was non other than Tom Boonen. Tom would set a challenge for anybody who is up to it, by riding 1 kilometer on the machine and producing as much juice as he can. Now, anyone can find the machine, and try to ride the same kilometer on the same machine, and he or she can take home their freshly pressed juice.<\/p>\n\n\n\n<figure class=\"wp-block-gallery columns-3 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/jan.decoster.studio\/wp-content\/uploads\/2020\/03\/IMG_0018-1024x683.jpg\" alt=\"\" data-id=\"109\" data-full-url=\"https:\/\/jan.decoster.studio\/wp-content\/uploads\/2020\/03\/IMG_0018.jpg\" data-link=\"https:\/\/jan.decoster.studio\/?attachment_id=109\" class=\"wp-image-109\" srcset=\"https:\/\/jan.decoster.studio\/wp-content\/uploads\/2020\/03\/IMG_0018-1024x683.jpg 1024w, https:\/\/jan.decoster.studio\/wp-content\/uploads\/2020\/03\/IMG_0018-300x200.jpg 300w, https:\/\/jan.decoster.studio\/wp-content\/uploads\/2020\/03\/IMG_0018-768x512.jpg 768w, https:\/\/jan.decoster.studio\/wp-content\/uploads\/2020\/03\/IMG_0018-200x133.jpg 200w, https:\/\/jan.decoster.studio\/wp-content\/uploads\/2020\/03\/IMG_0018.jpg 1313w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/jan.decoster.studio\/wp-content\/uploads\/2020\/03\/IMG_9756-1024x683.jpg\" alt=\"\" data-id=\"110\" data-full-url=\"https:\/\/jan.decoster.studio\/wp-content\/uploads\/2020\/03\/IMG_9756-scaled.jpg\" data-link=\"https:\/\/jan.decoster.studio\/?attachment_id=110\" class=\"wp-image-110\" srcset=\"https:\/\/jan.decoster.studio\/wp-content\/uploads\/2020\/03\/IMG_9756-1024x683.jpg 1024w, https:\/\/jan.decoster.studio\/wp-content\/uploads\/2020\/03\/IMG_9756-300x200.jpg 300w, https:\/\/jan.decoster.studio\/wp-content\/uploads\/2020\/03\/IMG_9756-768x512.jpg 768w, https:\/\/jan.decoster.studio\/wp-content\/uploads\/2020\/03\/IMG_9756-1536x1024.jpg 1536w, https:\/\/jan.decoster.studio\/wp-content\/uploads\/2020\/03\/IMG_9756-2048x1365.jpg 2048w, https:\/\/jan.decoster.studio\/wp-content\/uploads\/2020\/03\/IMG_9756-200x133.jpg 200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/jan.decoster.studio\/wp-content\/uploads\/2020\/03\/IMG_9767-1024x683.jpg\" alt=\"\" data-id=\"111\" data-full-url=\"https:\/\/jan.decoster.studio\/wp-content\/uploads\/2020\/03\/IMG_9767-scaled.jpg\" data-link=\"https:\/\/jan.decoster.studio\/?attachment_id=111\" class=\"wp-image-111\" srcset=\"https:\/\/jan.decoster.studio\/wp-content\/uploads\/2020\/03\/IMG_9767-1024x683.jpg 1024w, https:\/\/jan.decoster.studio\/wp-content\/uploads\/2020\/03\/IMG_9767-300x200.jpg 300w, https:\/\/jan.decoster.studio\/wp-content\/uploads\/2020\/03\/IMG_9767-768x512.jpg 768w, https:\/\/jan.decoster.studio\/wp-content\/uploads\/2020\/03\/IMG_9767-1536x1024.jpg 1536w, https:\/\/jan.decoster.studio\/wp-content\/uploads\/2020\/03\/IMG_9767-2048x1365.jpg 2048w, https:\/\/jan.decoster.studio\/wp-content\/uploads\/2020\/03\/IMG_9767-200x133.jpg 200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/jan.decoster.studio\/wp-content\/uploads\/2020\/03\/IMG_9877-1024x683.jpg\" alt=\"\" data-id=\"112\" data-full-url=\"https:\/\/jan.decoster.studio\/wp-content\/uploads\/2020\/03\/IMG_9877.jpg\" data-link=\"https:\/\/jan.decoster.studio\/?attachment_id=112\" class=\"wp-image-112\" srcset=\"https:\/\/jan.decoster.studio\/wp-content\/uploads\/2020\/03\/IMG_9877-1024x683.jpg 1024w, https:\/\/jan.decoster.studio\/wp-content\/uploads\/2020\/03\/IMG_9877-300x200.jpg 300w, https:\/\/jan.decoster.studio\/wp-content\/uploads\/2020\/03\/IMG_9877-768x512.jpg 768w, https:\/\/jan.decoster.studio\/wp-content\/uploads\/2020\/03\/IMG_9877-200x133.jpg 200w, https:\/\/jan.decoster.studio\/wp-content\/uploads\/2020\/03\/IMG_9877.jpg 1313w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/jan.decoster.studio\/wp-content\/uploads\/2020\/03\/IMG_9885-1024x683.jpg\" alt=\"\" data-id=\"113\" data-full-url=\"https:\/\/jan.decoster.studio\/wp-content\/uploads\/2020\/03\/IMG_9885.jpg\" data-link=\"https:\/\/jan.decoster.studio\/?attachment_id=113\" class=\"wp-image-113\" srcset=\"https:\/\/jan.decoster.studio\/wp-content\/uploads\/2020\/03\/IMG_9885-1024x683.jpg 1024w, https:\/\/jan.decoster.studio\/wp-content\/uploads\/2020\/03\/IMG_9885-300x200.jpg 300w, https:\/\/jan.decoster.studio\/wp-content\/uploads\/2020\/03\/IMG_9885-768x512.jpg 768w, https:\/\/jan.decoster.studio\/wp-content\/uploads\/2020\/03\/IMG_9885-200x133.jpg 200w, https:\/\/jan.decoster.studio\/wp-content\/uploads\/2020\/03\/IMG_9885.jpg 1313w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/jan.decoster.studio\/wp-content\/uploads\/2020\/03\/IMG_9981-1024x683.jpg\" alt=\"\" data-id=\"114\" data-full-url=\"https:\/\/jan.decoster.studio\/wp-content\/uploads\/2020\/03\/IMG_9981.jpg\" data-link=\"https:\/\/jan.decoster.studio\/?attachment_id=114\" class=\"wp-image-114\" srcset=\"https:\/\/jan.decoster.studio\/wp-content\/uploads\/2020\/03\/IMG_9981-1024x683.jpg 1024w, https:\/\/jan.decoster.studio\/wp-content\/uploads\/2020\/03\/IMG_9981-300x200.jpg 300w, https:\/\/jan.decoster.studio\/wp-content\/uploads\/2020\/03\/IMG_9981-768x512.jpg 768w, https:\/\/jan.decoster.studio\/wp-content\/uploads\/2020\/03\/IMG_9981-200x133.jpg 200w, https:\/\/jan.decoster.studio\/wp-content\/uploads\/2020\/03\/IMG_9981.jpg 1313w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Tom set a challenge for anybody who is up to it, by riding 1 kilometer on the machine and producing as much juice as he\/she can. <\/p>\n","protected":false},"author":1,"featured_media":117,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-108","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-installations"],"_links":{"self":[{"href":"https:\/\/jan.decoster.studio\/index.php?rest_route=\/wp\/v2\/posts\/108","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jan.decoster.studio\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jan.decoster.studio\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jan.decoster.studio\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jan.decoster.studio\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=108"}],"version-history":[{"count":2,"href":"https:\/\/jan.decoster.studio\/index.php?rest_route=\/wp\/v2\/posts\/108\/revisions"}],"predecessor-version":[{"id":116,"href":"https:\/\/jan.decoster.studio\/index.php?rest_route=\/wp\/v2\/posts\/108\/revisions\/116"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jan.decoster.studio\/index.php?rest_route=\/wp\/v2\/media\/117"}],"wp:attachment":[{"href":"https:\/\/jan.decoster.studio\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=108"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jan.decoster.studio\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=108"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jan.decoster.studio\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=108"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}