{"id":118,"date":"2020-03-26T13:09:42","date_gmt":"2020-03-26T13:09:42","guid":{"rendered":"https:\/\/jan.decoster.studio\/?page_id=118"},"modified":"2026-04-16T12:07:59","modified_gmt":"2026-04-16T12:07:59","slug":"about-jan-de-coster","status":"publish","type":"page","link":"https:\/\/jan.decoster.studio\/?page_id=118","title":{"rendered":"about Jan De Coster"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/jan.decoster.studio\/wp-content\/uploads\/2026\/04\/MVI_1526.MP4.00_00_02_25.Still001-1024x576.jpg\" alt=\"\" class=\"wp-image-1430\" style=\"width:500px\" srcset=\"https:\/\/jan.decoster.studio\/wp-content\/uploads\/2026\/04\/MVI_1526.MP4.00_00_02_25.Still001-1024x576.jpg 1024w, https:\/\/jan.decoster.studio\/wp-content\/uploads\/2026\/04\/MVI_1526.MP4.00_00_02_25.Still001-300x169.jpg 300w, https:\/\/jan.decoster.studio\/wp-content\/uploads\/2026\/04\/MVI_1526.MP4.00_00_02_25.Still001-768x432.jpg 768w, https:\/\/jan.decoster.studio\/wp-content\/uploads\/2026\/04\/MVI_1526.MP4.00_00_02_25.Still001-1536x864.jpg 1536w, https:\/\/jan.decoster.studio\/wp-content\/uploads\/2026\/04\/MVI_1526.MP4.00_00_02_25.Still001.bmp 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Hi, I\u2019m Jan De Coster.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I\u2019m a strategist and communication lead working at the intersection of technology, research, and storytelling.<br>I help organisations make complex ideas understandable \u2014 so people can act on them.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Over the past 20+ years, I\u2019ve worked across communication, strategy, and creative technology.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">My work focuses on situations where things are not obvious yet:<\/p>\n\n\n<ul class=\"wp-block-list is-layout-flex wp-container-core-list-is-layout-c4cf3051 wp-block-list-is-layout-flex\" style=\"\">\n<li>new technologies<\/li>\n\n\n\n<li>complex systems<\/li>\n\n\n\n<li>sensitive or hard-to-reach topics<\/li>\n\n\n\n<li>ideas that are still evolving<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">In those contexts, communication is not just about explaining.<br>It\u2019s about creating clarity, alignment, and direction.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I use storytelling as a strategic tool \u2014<br>to translate complexity into something people can understand, remember, and act on.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">What makes my work different<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">I don\u2019t just develop messages.<br>I build ways for people to experience and understand complex ideas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That can take many forms:<\/p>\n\n\n<ul class=\"wp-block-list is-layout-flex wp-container-core-list-is-layout-c4cf3051 wp-block-list-is-layout-flex\" style=\"\">\n<li>interactive installations<\/li>\n\n\n\n<li>robots and prototypes<\/li>\n\n\n\n<li>visual systems and tools<\/li>\n\n\n\n<li>narratives that align teams and audiences<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">This combination of strategy and making allows me to bridge the gap between:<\/p>\n\n\n<ul class=\"wp-block-list is-layout-flex wp-container-core-list-is-layout-c4cf3051 wp-block-list-is-layout-flex\" style=\"\">\n<li>technical depth<\/li>\n\n\n\n<li>human understanding<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Background <\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">I have a background in communication and have worked on a wide range of projects \u2014<br>from industrial innovation and AI to public engagement and social impact.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Some of my work includes:<\/p>\n\n\n<ul class=\"wp-block-list is-layout-flex wp-container-core-list-is-layout-c4cf3051 wp-block-list-is-layout-flex\" style=\"\">\n<li>translating advanced robotics into human interaction (Audi, Vitra)<\/li>\n\n\n\n<li>shaping communication and alignment in innovation environments (Flanders Make)<\/li>\n\n\n\n<li>developing early approaches to online prevention and social media (Preventie 2.0)<\/li>\n\n\n\n<li>creating interactive experiences that make complex systems tangible<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">How I like to work<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">I work both:<\/p>\n\n\n<ul class=\"wp-block-list is-layout-flex wp-container-core-list-is-layout-c4cf3051 wp-block-list-is-layout-flex\" style=\"\">\n<li>as a freelance partner on specific projects<\/li>\n\n\n\n<li>and in-house as part of a team<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">I\u2019m most effective in environments where:<\/p>\n\n\n<ul class=\"wp-block-list is-layout-flex wp-container-core-list-is-layout-c4cf3051 wp-block-list-is-layout-flex\" style=\"\">\n<li>things are complex or uncertain<\/li>\n\n\n\n<li>different perspectives need to come together<\/li>\n\n\n\n<li>clarity is needed to move forward<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><\/h2>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>It\u2019s easy to communicate what people already know.<br>I work on what they don\u2019t yet understand.<\/strong><\/h4>\n","protected":false},"excerpt":{"rendered":"<p>Hi, I\u2019m Jan De Coster. I\u2019m a strategist and communication lead working at the intersection of technology, research, and storytelling.I help organisations make complex ideas understandable \u2014 so people can act on them. Over the past 20+ years, I\u2019ve worked across communication, strategy, and creative technology. My work focuses on situations where things are not [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-118","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/jan.decoster.studio\/index.php?rest_route=\/wp\/v2\/pages\/118","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jan.decoster.studio\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/jan.decoster.studio\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/jan.decoster.studio\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jan.decoster.studio\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=118"}],"version-history":[{"count":11,"href":"https:\/\/jan.decoster.studio\/index.php?rest_route=\/wp\/v2\/pages\/118\/revisions"}],"predecessor-version":[{"id":1432,"href":"https:\/\/jan.decoster.studio\/index.php?rest_route=\/wp\/v2\/pages\/118\/revisions\/1432"}],"wp:attachment":[{"href":"https:\/\/jan.decoster.studio\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=118"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}